ARY Digital is the flagship television network of the ARY Group and one of the most-watched entertainment channels in Pakistan and the South Asian diaspora. Founded by Haji Abdul Razzak Yaqoob, the channel originally launched in the United Kingdom on September 16, 2000, before expanding its broadcast into Pakistan in 2001. Under the leadership of CEO Salman Iqbal, ARY Digital has revolutionized the Pakistani television industry by producing high-budget, critically acclaimed dramas, telefilms, and reality game shows. The network is renowned for delivering some of the biggest blockbuster Pakistani dramas in television history. Mega-hits like Meray Paas Tum Ho, Mere Humsafar, Pyarey Afzal, Kaisi Teri Khudgarzi, and Kabhi Main Kabhi Tum have shattered viewership records, regularly crossing billions of views globally. Beyond romantic and family dramas, ARY Digital is celebrated for tackling bold social issues in series like Cheekh and Mayi Ri, as well as hosting Pakistan's most popular television game show, Jeeto Pakistan, hosted by Fahad Mustafa.