Hey TV

Launched on September 28, 2026, Hey TV entered the Pakistani broadcasting landscape to establish a modern, digital-first entertainment network capable of challenging long-standing legacy networks. Licensed by PEMRA under corporate operator Enjoy Media (Pvt.) Limited and steered under the strategic executive leadership and founding vision of media entrepreneur Sajeer Abbas (Mediacon Network), the Karachi-based satellite channel was conceived to deliver cinematic production values and contemporary narrative pacing. Designed to bridge traditional satellite television with high-definition digital streaming, the channel allows domestic and international viewers to watch Hey TV live across cable platforms and digital destinations, reinforcing its mission to reshape general entertainment television in South Asia. The network's programming architecture focuses on high-impact prime-time fiction, positioning its inaugural slate directly alongside the top Pakistani dramas in the market. Hey TV launched its entertainment catalogue with a lineup of high-profile Urdu serials, headlined by the romantic drama Haal-e-Dil featuring Feroze Khan, Nawal Saeed, and Hira Tareen, as well as the ensemble serial Junoon starring Nauman Ijaz and Babar Ali. Complementing these marquee releases are emotionally driven titles including Mohabbat Ab Nahi Hogi, Breakup Kay Baad, Sambhal Jaa Aye Dil, and Fitoor-e-Ishq, alongside HEY Kahani, the network's signature episodic anthology and short-film banner tailored for rapid digital consumption and modern storytelling.