Madiha is currently starring in the 2025–2026 Hum TV hit Jama Taqseem, where her role as Nighat has been praised for its nuanced portrayal of family dynamics in a joint system. She is also a lead in the 2026 Geo Entertainment series Mera Wajood and recently appeared in the 2026 Ramadan Special of Dikhawa (Episode: Banawat). In February 2026, she was featured in several "Legacy Series" interviews reflecting on her transition from child star to senior character lead. Lineage & Debut (2000): Madiha is the daughter of the legendary "Golden Era" film star Deeba Begum and Naeem Rizvi. She made her acting debut in 2000 on PTV, often appearing in dramas alongside her mother. Her brother, Imran Rizvi, is also a known television actor. Her deep-rooted connection to the industry has made her a bridge between the classical PTV era and the modern private channel boom. The "Versatile Support" Era: While often typecast in "sister-in-law" (Bhabhi) or "elder sister" roles in commercial hits like Aatish (2018) and Kahin Deep Jaley (2019), she received critical acclaim for breaking these tropes in Aangan (2018) and the social-drama Sammi (2017). Her performance as Kubra in the global phenomenon Parizaad (2021) remains one of her most-discussed modern roles. Directorial & Script Choices: Known for her vocal stance on script quality, Madiha has often stated in 2025 interviews that she prioritizes "characters with agency" over screen time. This is evident in her choice of projects like Chaudhry and Sons (2022) and the thriller Case No. 9 (2025), where she played a Medical Laboratory Officer. Personal Resilience: Born in Riyadh, Saudi Arabia, Madiha was married to actor Hassan Noman (son of the late Rasheed Naz) in 2013; the couple divorced amicably in November 2022. In April 2024, she remarried her cousin Junaid Ali Pervaiz in a private ceremony, a milestone she celebrated with her two daughters and shared with fans in early 2026 as a symbol of "new beginnings".